Success in any aspect of life can be put down to a winning combination of raw talent, the development of skills and knowledge, and effort. This combination is necessary but not sufficient; the missing element is mindset: The mental attributes of focus, resilience, motivation, confidence and empathy. Until recently, these were thought to be a ‘set point’ in the genes that we were born with. Modern neuroscience has disproved this and whatever our start points, these mental mindset attributes can be enhanced (as with any skill).

Most of us have been trained through the education system or in the workplace in traditional skills, process and methodology. However, there remains a knowing vs doing gap in what to do and the how to do but don’t do the doing consistently or as effectively as we would like. These issues manifest themselves as some generic challenges:

Distraction Challenge

We lack the focus on the key activities that make success happen. Current organisational culture fused with ‘always on’ alert-driven technology means there are many reasons to be distracted and so we default into more comfortable but less productive tasks.

Conversation Challenge

Hierarchy, lack of self-confidence and lack of empathy work together to inhibit our ability to engage in effective communications. This results in issues being fudged and a failure to develop or qualify the full range of options.

Motivation Challenge

We don’t necessarily understand what motivates people and tend to think it’s about money. The reality is that intrinsic motivators such as purpose, autonomy and mastery are potent and result in fulfilled and productive people.

Setback Challenge

Are we able to bounce back from the well-intentioned mistakes and setbacks we will encounter or do we procrastinate into displacement activities and comfort zones?

Confidence Challenge

Our confidence can be flaky and transient. We can be a victim of imposter syndrome (internalised fear of being exposed as a ‘fraud’), limiting our ability to maximise our true potential. Alternatively, miss apportioned confidence can manifest itself as arrogance, bluster and belligerence.

Impostor syndrome is a psychological pattern in which an individual doubts their accomplishments and capabilities and has a persistent internalised fear of being exposed as a ‘fraud’.

The Mindset Development Programme has been developed using evidence-based thought leadership in psychologies, behavioural economics, stoic philosophy and neuroscience. The content delivers a set of tools, techniques and mental constructs presented in our recurring themes and mindset skills.

The unique approach of the programme has resulted in its excellent reputation for delivering measurable results. The programme has been utilised by numerous leading companies including blue chips such as VMware, BT, Okta, Dell EMC and CA Technologies through to SMEs in a range of different sectors.

The company was originally formed in 2012 with the content positioned to sales teams. Feedback from many participants was that the content was to sales. In 2020, the Mindset Development Group was formed. Feedback was that the content has been positioned to help us ‘thrive in the challenges of life’:

  • Leadership and management roles
  • Business development and sales roles
  • As a corporate professional
  • As a students, (from 7 years onwards) parents and teachers (The Pocket Mentor App)

Feedback over the years has been very supportive, with delegates stating that the workshop is insightful, interesting and positively challenging, and has helped enhance personal effectiveness and mental strength both in and outside the workplace.

Meet the Team

Mark – CEO

Mark Williams is the CEO of the Mindset Development Group. The Group’s purpose is to enable individuals and organisations to Thrive in the Challenges of Life. The Group is best known for its trademark framework sales-mind. Utilising evidence-based thought leadership in sports psychologies, business psychologies and neuroscience presents tools and mental constructs that enhance focus, resilience, motivation, confidence and empathy, driving personal effectiveness and mental wellbeing in and outside the workplace.

Following a successful sales leadership career, Mark recognised a need to train corporate professionals in the same way top athletes receive training in the mental side of life. He formed sales-mind to augment traditional functional sales skills training. Following the success and positive feedback received when working with sales teams in and outside the tech sector, he broadened its reach to other operational functions: leadership/ management and an App for school-aged children (due for launch April 2021).

The company’s framework, especially on resilience and persistence, has been very relevant to Mark as a keen golfer and Watford FC season ticket holder!

Based in Berkhamsted in the UK, Mark is married with two grown-up children. He enjoys most sports (especially golf), music (especially the boss, Bruce Springsteen), chess and walking, and he is passionate about enhancing mental wellbeing across society in general.

Elise – Managing Director of Make Your Mind Up (Students, Teachers & Parents)

Elise runs our business unit marketing to students, parents and teachers. She is an experienced presenter working with the BBC, Warner Brothers and London Zoo. Elise has a degree in English and Communication from King’s College London and a passion for animal rights and the protection of our planet.

Kiery – Digital Marketing

Kiery heads up our internal digital marketing initiatives. He has a degree in visual effects and animation and has diplomas from Facebook and Google. Kiery is a first-class cook and avid gamer.

Wendi – PR

Wendi is responsible for our HR, diversity, inclusion, sustainability policies and office management (basically everything else!)

Fraser – Facilitator

Fraser heads up our business unit running public workshops (now virtually delivered). He has a background in commercial optimisation, change management and emotional intelligence enabling him to develop diverse teams and ensure delivery against ambitious targets.

A keen sportsman andand keep-fit enthusiast, Fraser demonstrates his resilience by being a Spurs fan!

Jo – Operations

Jo runs the back office and operations for the group, bringing a calming stability to a vortex of activity!

Alan – Executive Chairman

Alan leads the Mindset Development Group Board, ensuring that the Group’s business objectives are exceeded. He supervises the activities of the Group in the pursuit of these objectives – in collaboration with the CEO – and ensures the Board meets its strategy creation and corporate governance responsibilities.

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